Bass Tracker

The company dates back the late 1970s when John Morris (founder of Bass Pro Shops) came up with the idea of selling a ready-to-fish boat. The hull design was different than other hull designs at the time. It included a custom trailer, fish finder, trolling motor and power-matched outboard motor. The boat was released in 1978, and was met with great success, launching the Tracker Boat company. Over time, Tracker Boats acquired other boat brands and ultimately the Tracker Boat Company became the Tracker Marine Group. Tracker sells their boats at Bass Pro Shops retail stores, retail centers owned by Tracker, or private retailers.